Hampshire Living March 2022
Winchester’s celebrity hairstylist and The Hampshire Chronicle’s Hairdresser of the Year Guy Kremer gets back to styling national magazine fashion shoots, and celebrates the many years he has spent working with models.

"I’ve been lucky enough to work on fashion shoots for Fabulous, Hello, Marie Claire, Vogue and Cosmo" - Guy Kremer

Last month, I headed to London to style the hair for a shoot for a national magazine, which I always love. It’s so good to be back doing something I enjoy so much. The shoot was inspired by the preppy looks seen on the SS22 catwalk, with Coach and Lacoste sending models down the runway in tweed two-piece oversize suits and baggy 90s era silhouettes.

We also drew inspiration from Gucci and Chanel, with bold glasses and classic two pieces; the whole thing reminded me of 90s supermodels like Chloe Sevigny and characters like Cher Horowitz from Clueless.

For the hair, I wanted to reinterpret the 70s Charlie’s Angels-esque flicks, but updated for 2022, swapping enormous blowouts for a sleeker, less helmet-like look and more modern finish.

Colours are in blocks, which we also did for the Guy Kremer Collection, and it’s always a wonderful affirmation to see that I am keeping up with the trends.

Fashion has been a huge part of my life and career. Over the decades I’ve been involved with the fashion industry, I have seen many fashions come around again, but reinvented for a new age. It’s been a privilege, and I evolve along the way – it keeps me young!

I’ve been lucky enough to work on fashion shoots for Fabulous, Hello, Marie Claire, Vogue and Cosmo, and my work has been seen by audiences around the world from Japan to Brazil.

I’m also privileged to have worked with some wonderful designers, styling catwalks for fashion shows and charities in London and Paris, as well as for luminaries like Jean Paul Gaultier, Maria Grachvogel, Caroline Charles and Isabell Kristensen.

One of the proudest moments of my career was being chosen to style hair for a catwalk retrospective at the V&A to celebrate Jean Paul Gaultier’s 25 years at the forefront of fashion. As one French professional supporting another at the top of his industry, this was a fabulous honour for me.

To celebrate being awarded the Fellowship British Hairdresser of the Year twice, I held my own catwalk show at The Banking Hall in London, with catwalk designs by Isabell Kristensen and Maria Grachvogel, and jewellery by Shaun Leane.

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